15 Best Ad Creation Software in 2024

Find your best ad creation software powered by AI. Discover essential features for choosing the right tool and generate stunning ads in seconds
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15 Best Ad Creation Software in 2024

Find your best ad creation software powered by AI. Discover essential features for choosing the right tool and generate stunning ads in seconds

Tired of spending hours brainstorming and designing digital ads that don’t generate the results you want? What if you could get stunning ads in seconds through the power of artificial intelligence?

In this post, we’ll introduce you to 15 best ad creation software in 2023, powered by AI, that can generate ads in seconds.

You’ll also learn about the essential features to consider when choosing the best ad creation software and valuable tips for creating impactful digital ads. 

What are the Best Ad Creation Software? A Summary

Here are our top picks:

All-in-one best ad creation software in 2024

Ad copy generating software

Ad image and video creation software

Platform specific ad creation software

Let’s look at each in more detail.

AdGen AI: All-in-one Best Ad Creation Software in 2024

A screenshot of ads created by AI - AdGen AI

AdGen AI is the leading programmatic creative solution in the market which uses Generative AI technologies to create and launch ads at scale. 

It is specifically designed to help marketers, advertising specialists, and marketing agency owners save time and boost conversion rates.

With AdGen AI, marketers can not only get hyper-targeted ad copy and visuals, but also A/B test and launch them on different ad channels directly.

It provides the right formatting for each channel automatically and takes into account millions of ads created by marketers to deliver continuously improving, high-performing ads.

Unlike ChatGPT or Midjourney, AdGen AI is end-to-end and prompt-engineered. All you need to do is:

  • Input your website URL or source image
  • Choose your desired brand tone and voice
  • Write a product summary

The software will automatically generate original ads that align with your messaging style and resonate with your target audience in seconds. It’s super easy to use for both seasoned marketers and beginners. 

“The images are absolutely stunning!”
- Yevgeniy Malyarchuk, Social Media Manager, Cirque du Soleil

And once you’re satisfied with the ads, you can publish them across Google, Meta, LinkedIn, and TikTok in just a few clicks. Take a look at some examples here.

Create and publish ads on different channels - AdGen AI

What’s more, AdGen AI can be used in conjunction with powerful business intelligence tools.

After creating and launching your ads, track the performance of your ad campaigns in real-time on Adriel’s marketing dashboard. Reallocate budget and scale campaigns up or down using insights from AdOptimize.

You can also extract, transform, and load your marketing data anywhere you want with Adriel Datastream.

Get started below!

4 Best Ad Copy Generation Software

Here's a snapshot of our top picks:

  • Jasper.ai: Best for ad copy and content generation
  • Anyword: Best for small teams
  • PicsArt: Best free ad copy generator
  • StoryLab.ai: Best for high quality ad copy

1. Jasper.ai: Best for Ad Copy and Content Generation

Jasper.ai stands out as an AI-powered ad creation tool that generates top-quality ad copy, although it doesn’t generate images. 

Its innovative features, like AI content writing, natural language processing for fast content generation, and SEO integration, make it an excellent choice for writing ad content for various social media platforms. So far, you can create copy for Facebook, Google, and LinkedIn ads, as well as ad headlines and CTAs. 

With Jasper.ai, you’ll enjoy faster content creation, a better user experience, and a seamless integration with popular marketing tools like Adobe Express.

2. Anyword: Best Ad Copy Generator for Small Teams

Anyword AI generated ad copy - AdGen AI

Anyword's Ad Copy Generator is a great solution for marketers and copywriters who want to scale content without stretching their budget or resources thin. 

Using the power of artificial intelligence, this tool enables you to create high-quality, engaging content in a fraction of the time it would normally take, while still maintaining your brand's voice and messaging. 

You can either choose one of the default tones the platform offers, or use “Power Mode” to customize Anyword to write like your brand. The paid plans also come with a “Rewrite” function so you can edit the AI generated copy. 

3. PicsArt: Best Free Ad Copy Generator

PicsArt Ad Copy generator is a top pick for solopreneurs and freelance copywriters who want to create ads without breaking the bank.

With its ability to generate persuasive copy for advertising campaigns on platforms like Google, Facebook, and LinkedIn, PicsArt makes it easy to create on-brand ad copy and creative for your social ads.

Its success speaks for itself, as a fashion brand’s campaign generated over 10,000 impressions, and a travel company’s campaign generated over 5,000 clicks.

4. StoryLab.ai: Best for High Quality Ad Copy

StoryLab.ai is a story-driven AI platform that uses ChatGPT-3 to assist marketers in content creation and storytelling.

The tool is designed to generate content ideas, hooks, and outlines to streamline the writing process, with an extensive library of ready-made copy. 

While the platform aims to expedite content generation, it also focuses on enhancing the user's storytelling skills. StoryLab.ai is best suited for marketers who are looking to scale their content production efficiently without compromising quality. 

7 Best Design Software for Ads and Videos

Here's a snapshot of our top picks:

  • Creatopy: Best for graphic design
  • Waymark: Best for creating video ads
  • Memorable Ad Maker: Best for A/B testing ads for branding and performance
  • Animoto: Best for photo editing
  • CreatorKit: Best for creating Instagram and TikTok videos
  • Pencil: Best for creating video content at scale
  • Biteable: Best all-in-one video creation tool

1. Creatopy: Best Graphic Design Software

Screenshot of ad created by Creatopy - AdGen AI

Creatopy is your ultimate best friend for graphic design.

Marketers use this AI-powered graphic design software to create banner ads, infographics, GIFs, social media posts, and other visuals. While the tool streamlines the ad creation process, it places a strong emphasis on creativity and collaboration, aiming to produce high-impact assets that resonate with audiences.

Creatopy is particularly beneficial for marketers seeking flexibility and experimentation in content creation, as well as designers looking to tailor their work for multi-channel delivery. On its intuitive platform, you can:

  • Create custom ads using quick start templates or a blank canvas
  • Add motion to your visuals using HTML5
  • Build and edit product ad designs for various ad formats and channels from one workspace 
  • Organize ads into groups and folders
  • Serve your ads on the display networks of your choice, track performance, and update live content instantly.

There is a free version available for trial, and plans start from $24 per user per month.

2. Waymark.com: Best for Video Ad Creation

Screenshot of Waymark.com ad copy creation software - AdGen AI

Similar to Creatopy, Waymark is an AI-powered video ad creation software that simplifies the process of creating high-quality video ads for CTV, traditional TV, streaming, and social media.

It offers features like high-performance AI video generation, effortless video editing, and a variety of templates to choose from.

With Waymark.com, you can create stunning video ads with ease thanks to its user-friendly interface and customization options. Plus, it offers a free trial and subscription plans starting at just $25 per month.

3. Memorable Ad Maker: Best for A/B Testing Images

An ad made by Memorable ad maker AI - AdGen AI

Memorable ad maker is not just an image-generation tool, but also an A/B testing tool for branding and performance.

After the ads are generated, the platform uses Machine Learning to test and “rank” its own generations according to predicted marketing KPIs. 

With Memorable ads maker, you can:

  • Quickly and easily create visually appealing ads with customizable templates and design tools
  • Generate persuasive copy for advertising campaigns on various platforms
  • Generate on-brand ad copy and creative for your social ads

Memorable is particularly well-suited for businesses looking to leverage data-driven insights to optimize their visual advertising campaigns before they are launched. It is trusted by leading global advertisers, including Unilever, L'Oréal, P&G, Bayer, Diageo, and Nissan, among others. 

4. Animoto: Best Photo Editing Software

Screenshot of how Animoto ad generator works - AdGen AI

Not exactly an AI-powered tool, but Animoto is a cult-favorite photo editing tool among marketers.

Its user-friendly user interface empowers you to create and share videos with ease. Whether you're a budding content creator, a business looking to boost your online presence, or someone wanting to capture special moments, Animoto offers a straightforward solution with tens of video templates to get started with.

While the platform allows for free video creation and sharing, upgrading provides even more customization options. So, if you're on the hunt for a tool that simplifies video creation without compromising on quality, Animoto might just be your go-to choice.

5. CreatorKit: Best for Creating TikTok and Instagram Videos

A screenshot of ads created by CreatorKit - AdGen AI

With CreatorKit’s Video Editor, you create videos for Instagram stories, reels, Tik Toks, and ads in minutes.

The platform is most suitable for eCommerce and DTC brands as it integrates directly with Shopify. You can not only create original videos but also animate stale images and add animated intros and outros to make your ads more visually engaging. 

CreatorKit comes with 100s of ready-made templates and a library of AI generated images if you need some inspiration. 

6. Pencil: Best for Creating Video Content At Scale

Ads generated by Pencil software - AdGen AI

Pencil is an AI-powered creative platform designed to help marketers and advertisers generate high-quality video content at scale.

The platform uses machine learning algorithms to analyze your brand, products, and past ad performance, and then crafts unique, engaging video ads tailored to your specific marketing goals. 

Pencil aims to streamline the ad creation process, making it easier for businesses of all sizes to produce professional-grade video content without the need for extensive resources or expertise.

7. Biteable: Best All-in-one Video Creation Tool

Biteable is an all-in-one tool for creating videos, whether they’re for advertising, recruiting, education, or brand announcements. Its AI video maker called “Automated Video Assistant (AVA)” creates videos from text prompts in seconds. All you need to do is select your desired video type and fill in some info to get perfectly branded ad videos. 

3 Best Ad Creation Software for Specific Platforms

Here's a snapshot of our top picks:

  • Copy.ai: Best Google ad copy generator
  • Unbounce: Best Facebook ad generator
  • Speechify: Best TikTok ad generator

1. Copy.ai: Best Google Ad Copy Generator

Screenshot of Copy.ai Google Ad generator - AdGen AI

Copy.ai specializes in generating ad copy that match your brand tone and voice for Google Ads. Compared to alternative tools like Adobe Creative Cloud, Copy.ai uses AI to generate high-quality content quickly and efficiently. 

Just input your website URL, describe your product, and choose the tone you want, and Copy.ai will give you a long list of Google Ad headline and description ideas. You can also see more options when you tap on your favorite ones. 

Moreover, it can generate text variations for different marketing goals and target audiences, making it easier for you to create engaging video ads with captivating copy.

2. Unbounce: Best Facebook Ad Generator

Unbounce Facebook ad generator is an AI-powered tool that helps you create amazing, high-converting Facebook ads. Its features include:

  • Generating high-performing ad copy with one click
  • Providing examples from top brands to learn from
  • Tracking conversions from your Facebook ads using the Conversions API.

Simply input your campaign details, and the generator will produce a range of ad variations tailored to your brand and goals.

3. Speechify: Best Tiktok Ad Generator

Speechify TikTok ad generator is a powerful video ad generator and voiceover tool for TikTok. Its features include:

  • Creating voice overs for any project
  • Professional voices
  • Uploading your script
  • Drag and drop functionality
  • Word level control
  • Conveying emotion

One standout feature is Speechify's AI Voice Cloning capability, which allows you to record a 30-second sample of their voice, after which the AI engine can generate realistic, human-like voice overs in that same voice. 

You can upload text or type out their desired content, and Speechify’s AI will articulate it in your own voice, adding a unique, personalized touch to the voiceover. 

Features to Consider When Choosing an Ad Creation Software

We've highlighted 15 best ad creation software in the previous section. But not all of them are going to be suitable for your organization. To make the best choice, consider these factors:

  • Ease of use
  • Customization options
  • Integration capabilities
  • Pricing

Ease of Use

Ease of use is a crucial factor to consider when choosing ad creation software. A user-friendly interface, drag-and-drop options, and pre-made templates make it easy for users to create ads even with limited design experience. Moreover, easy-to-use software can save you time and money while making the ad creation process more efficient.

To gauge the ease of use of a specific tool, you can check user reviews and ratings, as well as tutorials and demos. For AdGen AI, users rated 10/10 for its simple and intuitive user interface.

Customization Options

Customization options are essential for creating unique and engaging ads that stand out from the competition. Good advertising software should offer various customization features, such as the ability to change colors, fonts, and images, as well as add animations and videos. By customizing your ads, you can tailor them to your brand and message, making your ads more memorable and effective.

AdGen AI is 100% interactive. You can edit your product description, copywriting direction, ad copy purpose, and brand tone before generating the ads. You can also adjust headlines, body copy, and CTAs on all the generated ads, and re-generate visuals until you're satisfied.

Integration Capabilities

Integration capabilities are essential for a seamless workflow and compatibility with other marketing tools. A good advertising software should offer features like API integration, webhooks, and plugins that enable it to connect with other software and platforms. This not only streamlines your workflow, but also ensures data sharing between different software, saving time and reducing the risk of errors.

On AdGen AI, you can directly publish your generated ads on Google and Meta natively. These ads are also pre-configured in the right formats so you don't need to take the extra step.


Pricing is an essential factor when choosing ad creation software, as it determines the affordability and value of the tool. A cost-effective software should offer a range of pricing options, such as subscription plans, pay-as-you-go, and one-time payment models.

Additionally, it’s important to consider any additional features that may affect the cost, such as access to premium templates, images, and other resources. To assess the pricing of an ad creation tool, you can read user reviews and ratings, and compare it with other software in the market.

Choose a solution that is free, or at least offers a free trial period.

How do I create my own ad? 3 Tips

Once you've selected an AI ad creation software, you'd want to know best practices beforehand so you don't encounter any roadblocks.

In this section, we’ll provide valuable tips to help you create ads that resonate with your target audience and drive results. These tips include defining your message, choosing the right format, and A/B testing.

Defining Your Message

Defining your message is a crucial step in creating ads that resonate with your target audience. To craft an effective message, start by understanding your audience’s needs, wants, and pain points. This will help you create ads that address their concerns and showcase the value of your product or service.

Additionally, focus on clarity and concision to ensure your message is easily understood and remembered by your audience.

Choosing the Right Format

Selecting the right format for your digital ads is essential for optimizing their performance on different platforms. To choose the best format, consider factors such as:

  • The platform you’re advertising on
  • The type of content you’re creating
  • The goals you’re trying to achieve
  • The size and format of the ad
  • The type of media you’re using
  • The audience you’re targeting

Considering these factors will help you determine the most effective format for your digital ads.

By selecting the most appropriate format, you’ll ensure your ads are optimized for the platform they’re displayed on and resonate with your target audience.

A/B Testing

A/B testing is a powerful tool for optimizing the performance of your digital ads. By creating two versions of the same ad and tracking their performance, you can identify which elements work best and refine your ads accordingly. This can lead to more effective ads that generate higher ROI and better results.

To perform A/B testing, use a tool that tracks the performance of each ad version, compare the results, and modify the ad based on the insights gained.

Wrapping Up

AI-powered ad creation tools have revolutionized the way we create digital ads, making it easier than ever to craft visually appealing and effective ads. 

If you’re looking for an all-in-one ad copy, visuals, and optimization software, then AdGen AI is your best choice. Create, test, and launch ads at the drop of a hat, and optimize them for 30% higher ROAS. It's built for agencies and brands of all shapes and sizes, including:

✔️ eCommerce brands

✔️Marketing agencies


✔️Small businesses and startups

Get started here below.

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